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Essence Fine Arts Magazine

Essence Fine Arts and Literary Magazine is a collaborative effort of Kutztown University students who express themselves through various artistic mediums. In the past several years submissions to Essence has declined so we established an in-house advertising campaign to raise awareness of the project. Using ambient 6 foot tall cut outs we promoted the submission process, which created curiosity and buzz for this year’s rollout. Submissions grew substantially this year.

Posters were created to bring awareness to the magazine, and submission process

 
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Life size cut outs helped reinforce the need for submissions and keep Essence in the publics mind.

 

Going on press allowed me to ensure the high quality piece i was looking for.

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