Art Director | Designer
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Uncle Willie’s Smokehouse

A rebrand of Uncle Willie’s Smokehouse.
Including a new logo and identity.

 
 

Logo, Brand Identity and Environmental Graphics for a new BBQ franchise

 
 
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Brand Colors, Typefaces and Messaging

 
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Packaging encourages guests to Eat Messy

 
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Wall mural and posters are influenced by BBQ seasoning flavors
and their location of origin.

 
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Applied Environmental Graphics

 
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