Home222 Day
Challenge
Home2 Suites wanted to turn 2/22, into a social-first celebration that felt fun, quirky, and worth joining in on. The challenge: create a strategy that captured the brand’s playful energy while driving real consideration for future travel.
Solution
We turned Home222 Day into an exclusive LTO drop. Launching 222 mystery boxes on Instagram for $2 each. Each box tied back to a Home2 brand perk, with a few hiding a golden ticket redeemable for a free night’s stay.
Tease: Through a series of posts, we bread crumb the date, time, and place where audiences can queue to snag one of the 222 boxes.
Launch: At 2:22 PM the shop dropped on IG!
Recap: To round out the activation we curated an influencer recap + UGC unboxing videos.
