Home222 Day
Home2 Suites wanted to turn 2/22 into a cultural moment — something playful enough to match the brand and compelling enough to drive real travel consideration. I concepted a social-first LTO drop: 222 mystery boxes launched on Instagram for $2 each, each tied to a Home2 brand perk, with a few hiding a golden ticket for a free night's stay. All 222 boxes sold out in under 20 minutes, with organic unboxing UGC keeping the conversation alive long after the drop.
Tease: Through a series of posts, we bread crumb the date, time, and place where audiences can queue to snag one of the 222 boxes.
Launch: At 2:22 PM the shop dropped on IG!
Recap: To round out the activation we curated an influencer recap + UGC unboxing videos.
