I'm a Creative Director with over a decade of experience building campaigns that connect brands to culture — from concept through production. I've shaped work across broadcast, digital, and social for some of the world's most recognized brands, including Hilton Hotels, Mr. Clean, Cascade, Swiffer, Pampers, and more.

Currently at Hilton Global Creative, I concept and direct work across broadcast, digital, and social — collaborating closely with agency partners, photographers, directors, producers, and cross-functional internal teams to bring ideas to life. I'm the creative throughline on a project: from the initial idea to on-set direction to final delivery.

Before Hilton, I honed my craft at Saatchi & Saatchi NY, where I developed a rigorous creative process and learned to thrive in fast-moving, high-expectation environments.

I'm energized by brands with a point of view, teams that push each other, and work that actually moves people.

Let's make something great
you@ssefmahmoud.com

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